![]() |
Copyright © World of Models - 2009 |
January 14, 2010 Raphael Hildebrand: amazing stories from a 'stylish' model
|
![]() |
![]() |
"That Target ad was only for Times Square. Amazing.The production easily must have cost a quarter million dollars and they only displayed the photos in one location--one photo for each of the twelve days of Christmas covering nine connecting billboards" Hello, World of Models! A little about me? I was born and raised in Philadelphia. I grew up in a picturesque neighborhood in Center City called Rittenhouse Square with ginko-lined streets, four-story brown stones, neighbors who chat with the mailman, and cafes on the corners; serene but vibrant. I attended public schools, the College of William and Mary in Virginia, then traveled for two years in Europe and the Middle East immediately after graduating. Only when I returned to the U.S. and entered graduate school did I consider modeling. I was 24. I didn't exactly "decide" to become a model. I moved to New York after withdrawing from graduate school and began writing my first book. (I'm a novelist.) I used modeling as a means of income. Until then, modeling had always been something I rejected, something I saw as rather base and narcissistic. But a host of factors just happened to complement one another at the time that my perceptions of the industry were changing. I began to see modeling as art, the industry as eclectic, and I pursued it. Working with photographers: "I do put myself in a mindset that allows me to adapt as quickly and necessarily as I have to" I don't have any specific preparations for shooting. I try to approach each assignment with a sensitivity for the variables of that particular job--photographer, client, location, wardrobe, lighting, hair, makeup, other models. I try to become who I'm asked to be. In some cases little adaptation is required, in other cases much more. For example, I recently shot an editorial with the theme "transformation of the self-actualized woman." I was a fencer dueling with four different women in couture dresses, helping to play out their evolution of empowerment. A job like that requires reflection on many levels. It also required me to learn how to fence. The designer hired an instructor, I learned the basic elements and dramatized them to fashion. So I wouldn’t say I prepare but I do put myself in a mindset that allows me to adapt as quickly and necessarily as I have to. That Target ad was only for Times Square. Amazing.The production easily must have cost a quarter million dollars and they only displayed the photos in one location--one photo for each of the twelve days of Christmas covering nine connecting billboards. Even more impressive, Target only kept the ad up for two months--November and December. It came down New Year's Day.
The catwalks experiences and Raph, a fashionista?
Jeans and a t-shirt unless it's cold in which case I'll wear jeans, a t-shirt, and a coat. I appreciate fashion but I'm not a fashionista. Sometimes I hear about a particularly innovative designer, such as Melanie Brandon who collects guns off the streets of Philadelphia and turns them into jewelry, and I'm thoroughly impressed. But I don’t seek it out. I appreciate fashion but it's not one of my passions. Raph by himself
An unforgettable moment: I was working with a Brazilian model shooting a commercial for Pepsi’s apple-flavored soda, Manzanita. We were in Palenque, not far from the Mayan ruins, jungle all around, portraying Adam and Eve, the Apple, the Fall, each wearing nothing but a leaf. (Well, I had on this Jon Bon Jovi-esq wig, too, but that’s neither here nor there…) In one clip we were oiled and wet and standing on boxes about four feet high and a few feet apart. Eve was luring me to her with a bottle of Manzanita and I was falling between the boxes, which in the commercial was digitalized to look like a fissure in an earthquake between us. It wasn’t painful enough that I was falling barefoot onto shrubs and broken branches, my feet torn and bleeding, but every time I fell my skin stretched and the double-sided tape ripped the leaf from my pubic hair. Since I was wet the stylist couldn’t simply re-tape the leaf. First she had to dry me off, then re-position the tape, then the leaf, then oil and wet me again. Then I’d climb back up on the box, the director would yell action, Eve would lure me, I would fall, my feet would bleed, the leaf would rip, expletives would fly, and the stylist would wipe me down, cover me up, and wet me all over again. We repeated it umpteen times all damn day. It's funny looking back on it now. Not so much at the time... Main motto: Mahatma Ghandi: "Each of us must be the change we want to see in the world." Photographers David Vance http://www.davidvance.com Joseph Bleu http://josephbleu.blogspot.com/ James Demitri http://www.jamesdemitri.com Terry David Drew http://www.terrydaviddrew.com/ Erika Dufour http://www.erikadufour.com/ Josh Gaddy http://www.joshgaddy.com/ Andy Giamarco http://www.andrewgiammarco.com/ Russ Hadziabdich http://miravijacy.viewbook.com/ Ehren Joseph http://www.ehrenjosephstudio.com/
|